In recent years, it is undeniable that the gaming industry has grown and expanded into a billion-dollar market, attracting millions of players worldwide. Now that most of the players in the market have transitioned online, the landscape of gaming has evolved dramatically.
If before, casino gamers mostly prefer gaming in big casino brands either because of its reputation or the extended library of games offered, now, there’s a shift of preference. Gamers are now shifting their attention to boutique casino brands that can provide unique gaming experiences and personalized services.
This preference has led to the rise of boutique casino brands that focus on creating intimate gaming experiences. Aside from gamer’s preference, another reason why there is a rise of boutique casino brands is the trend of casino brands acquiring MGA licensing.
Considering that MGA licensing allows casino brands to appear reputable and trustworthy, many brands are now racing to acquire such license. Below, let us get to know more about MGA License and how acquiring this license fuels a new generation of casino gaming brand sister sites.
What Is MGA License?
The MGA License is a gaming license granted by the Malta Gaming Authority (MGA) and acquiring one is considered to be industry’s gold standard.
The MGA is particularly known for its rigorous licensing process which is made conveniently available in its site and their commitment to ensuring fair play and consumer protection. Renowned throughout the industry as the authority that can stamp approval over a gaming platform’s reputation, the MGA license provides gaming operators with the credibility needed to attract players and gaming partners alike.
As such, if a newly created boutique casino gets hailed to be a new MGA casino in the industry, players and stakeholders in the industry know that the gaming platform has fully adhered to the strict regulatory standards and provides a fair gaming environment to its players. However, finding these MGA-approved casinos is a difficult thing to do which is why most gaming review sites put up lists of recommendations where gamers can simply refer to when searching for reliable and trustworthy options. Depending on how meticulous the gaming review site is, most of these MGA casinos are often rated according to specific standards set by the site.
Seeing how important licensing can be to gaming operators, many casino brands are rushing to have their license approved by MGA.
How MGA Licensing Sparked the Rise of Casino Sister Sites
In recent years, the licensing craze among gaming brands in the industry has allowed MGA to welcome a variety of new operators, many of which are simply sister sites of some casino brands.
Considering that some casino gaming brands are constantly looking for avenues to grow and expand globally, many of them feel frustrated of being restricted due to geographical regulation restrictions. These restrictions are often imposed especially when a gaming brand tries to setup in another jurisdiction.
Many realize that just because they are well-known in a certain online jurisdiction to be a reputable site doesn’t mean that they will also be known as such in another geo-location. To elaborate, just because they are known to be an MGA-approved online casino site in Europe doesn’t mean they will be known as such when they try to expand in other locations. Considering how crucial it can be to operators that their platform be known as MGA-approved, this motivated them to create sister sites and acquire its reputation despite operating in another jurisdiction. In the context of gaming, these sister gaming sites are owned and operated under the same parent gaming company but may offer varying gaming content.
Of course, these sister sites must still comply with the standards set by MGA as it is not enough that they will be to be operating under the same operator. From there, many operators see it is a good technique as most brands that have done so have continued to flourish in the industry. These online sister sites are then used as extensions by the gaming brand where they can experiment and provide innovative gaming experiences while retaining the same level of reputability and ethos of luxury and personalization.
Final Thoughts
The rise of boutique casinos considered to be sister sites of an established gaming brand signify as a promising trend within the gaming industry.
This allows established gaming brands to gain a fresh perspective as to their game offerings to players while still maintaining their level of reputability by adopting the MGA standard across its sister sites. It allows them to venture into unique gaming themes and premium aesthetics catering to a more discerning clientele seeking personalized service over quantity.
Accordingly, this trend is more likely to persist and expand. As such, players are in for a treat as innovative strategies and captivating experiences become the norm within the industry.
