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Ken Howells Sister Sites 2026: Betting Site Best Alternatives & Bonuses
Ken Howells takes pride in being a long-lived family-owned casino and sports betting site tailored to UK players. But are they really that successful? Who operates them and do they have any other alternatives that you can enjoy for a better experience? Well, if you've got the same questions, I'll give you the answers below with my comprehensive review of Ken Howells and its sister sites in 2026.
- License: UK Gambling Commission
- Owner: Targetlocal Limited
- Welcome bonus: 50% cashback on your first day losses back up to £25 in casino bonus money
- Popular features: plenty of sports betting markets, lots of games to pick from, native apps for Android and iOS
- Sister sites: Betgoodwin, Bettom, 36Vegas
Ken Howells review of alternatives: Best Ken Howells sister sites
Ken Howells is owned by Targetlocal Limited, a company regulated by the UK Gambling Commission under license number 422. When you open the UKGC site, you'll see no other gambling sites listed under Targetlocal. But since Ken Howells operates on the Everymatrix platform, it does have several sister sites on the same technology like Bettom and Betgoodwin. Let's take a quick look.
Betgoodwin
Betgoodwin is one of the best alternatives to Ken Howells and they're quite a great sports betting and casino sites. Featuring thousands of games and betting markets, Betgoodwin provides its customers with lots of opportunities to enjoy online gambling.
They've got a great welcome promotion that allows you to use the promo code WELCOME15 and place a qualifying wager of £10 at min odds of evens within 7 days for creating your account to get 3 x £5 free bets (one acca bet to be used at min 4 legs with min odds 1.4 per leg, one sports free bet to be used at odds of evens and one sub cover free bet to be used at minimum odds of evens).
Whereas the casino promotion (available for players who've entered the promo code WELCOME100FS) credits you 100 free spins on Big Bass Splash valued at 10p per spin available once you wager £10 on the same slot. Bonus winnings come with 5x wagering requirements and are capped at £50.
Bettom
A similar brand is Bettom. That's another site that's a bookmaker first and a casino second but they aren't leaving any of their sections behind and here you'll also be able to discover a wide variety of popular casino games and betting markets.
And with Bettom you'd be offered quite a similar welcome bonus. It gives you 50% of your first-day net losses back in the form of a free bet with max value £25. That means if you've lost £40, you'll get a £20 free bet but if you've lost £60, you'd still get a £25 free bet since that's the max. You'd need to place at least three bets worth £10 or more, on separate events with min odds of evens each.
Casino players can also claim 50% back on their first day net losses for up to £50 in bonus funds that come with 5x rollover required and their winnings are capped at £50.
36Vegas
36Vegas is a site that tries to bring everything in one place and they're moderately successful. They've got plenty of exciting betting markets, various casino games and lots of jackpots. The design is interesting and easy to use and the promotions are moderately good.
Although they currently don't have a sports welcome bonus, they feature a £20 slots bonus for players who've deposited and played £20 on slots. Bonus to be claimed via the code CASINOWELC36V and valid for seven days. 10x wagering requirements apply.
Ken Howells guide to top alternative welcome offers to claim
| Site | Welcome casino bonus | Welcome sports bonus |
| Ken Howells | 50% of your first day losses back up to £25 in bonus money | 50% of your first day losses backup to £25 in free bets |
| Betgoodwin | play £10 to get 100 free spins on Big Bass Splash (promocode WELCOME100FS) | bet £10 to get £15 in free bets (promocode WELCOME15) |
| Bettom | up to £50 in casino bonus funds as first-day losses cashback | get 50% of your first-day sports betting losses back as a free bet up to £25 |
| 36Vegas | play £20 to get £20 in bonus funds | n/a |
Ken Howells welcome bonus: Claim an up to £25 free bet or up to £25 as a casino bonus
There are welcome bonuses for both the sportsbook and casino section at Ken Howells and, of course, I wasn't able to make use of both of them but let me show you what they both include so that you can decide which one of the two you fancy.
Casino bonus for new customers
If you sign up to Ken Howells and then enter the promo code WELCOME, you'd be eligible to get 50% of your first day casino losses refunded up to £25 in free bonus funds. Those are subject to 10x wagering requirements to be completed within 7 days and winnings convertable to real cash are capped at £250. Full t&cs apply.
Sports welcome bonus
New bettors who join the site and enter the promo code Cashback will be offered to claim 50% of their first day net losses refunded under the form of a free bet up to £25. As first day net losses are counted the ones made during the day of your first deposit. You'll need to place at least 3 qualifying bets of min £10 on separate events with odds of 2.0. You'll get the free bet credited within 24 hours and you've got 7 days to use your bonus. Max winnings covertable to real cash are capped at £250.
Best casino games to enjoy with Ken Howells casino
There are plenty of enjoyable games at Ken Howells casino and I managed to play on quite a bunch of interesting titles. Let me show you some of those.
Online slots
Ken Howells casino offers plenty of enjoyable titles to explore with many of the best providers being featured here, such as Pragmatic Play, Play'n Go, Blueprint Gaming and so on. Top slots such as King Kong Splash, Big Bass Splash, Eye of Horus and Mustang Hold and Win were the most exciting opportunities for me here but the site has gathered many new releases, too, plenty of Drops & Wins, as well as a top-notch variety of Megaways. Captain Kraken, Great Rhino, Witch Heart, Mustang Gold and Buffalo King Untamed are just some of the possible picks.
Table games and instant win games
With the table games Ken Howells also doesn't disappoint because here I managed to experience some wonderful tables including European Platinum Roulette, Vegas Solitaire, Vegas Blackjack, 10p Roulette and other interesting opportunities. The variety is a good one, although not the best, and the quality is on a rather high level.
And that's combined with many tapcards and other instant win games. For instance, I enjoyed Plinko, Big Bass Crash and High Flyer but you'll see other opportunities also provided.
Live casino games
My main issue with the live dealer section was the slow loading time. It was like the site had to take a moment to remember where it was leading me. Well, the the quality is a rather neat one, though, and the variety is up to par especially on blackjack.
Some of the most popular titles (and recommended on the casino side) here were:
- One Blackjack
- Power Up Roulette
- Gates of Olympus Roulette
- Sweet Bonanza Candyland
- Dragon Tiger
- Snake & Ladders Live
- Insurance Baccarat
- Squeeze Baccarat
- Dice City
But those are just some of the hundreds of options available so you'll certainly be able to enjoy whatever title you fancy.
Ken Howells sportsbook: Sports, markets and odds with the Ken Howells betting site
Along with casino and virtual games, Ken Howells includes a comprehensive collection of sports betting markets. Placing a bet on events from all over the world is as easy as a few clicks with the mouse.
Sports available for betting at Ken Howells
Ken Howells offers quite a full-packed betting space where you'd be able to enjoy plenty of popular sports to place your wagers on, such as horse racing and football, greyhounds and tennis, basketball, cricket, volleyball and so on. You're welcome to place your bet on all sorts of top-tier championships, such as the Premier League or the Cheltenham Festival, and on many lower-tier ones across the world. Punters will manage to enjoy different niche disciplines, also, including darts, snooker, boxing, floorball and so on.
And the bookie provides you with plenty of eSports to enjoy, too, including Dota 2, Crossfire, Counter-Strike, FIFA, Rainbow Six, League of Legends and so on.
When it comes to markets offered, there are plenty of exciting options at all the sites like Ken Howells. Whether you'd like to find some match odds or outrights on football, you'd like to place an each-way or a forecast bet on horse racing or you're looking for the most popular markets on eSports and so on, you've got them all available.
Live betting and betting features
If you favor in-play online betting, you'll see many events offered for live wagers. With odds updating in real time, live streaming on some matches and the opportunity to enjoy various types of additional features, Ken Howell is trying to turn into one of the best betting sites in the UK. They're offering you the option to use Bet Builder, they feature a telephone betting service and plenty of other exciting tools such as the best odds guaranteed promotion.
Deposit and withdrawal options at Ken Howells
There aren't that many methods offered for transactions at Ken Howells but the ones provided are rather great and easy to use. Payment options available for deposits and withdrawals here include:
- Visa Debit and Electron, Mastercard and Maestro
- Revolut
- Apple Pay
- Open Banking / Trustly
Minimum deposits and withdrawals are set at £10 while processing times vary depending on what methods you're using.
Ken Howells responsible gambling tools
With Ken Howells players can discover the standard responsible gaming tools including:
- limits on how much you can deposit, spend or lose
- notifications that will pop up after you've spent a certain time playing
- time outs for up to six months
- self-exclusion for up to five years
They also take part in the Gamstop self-exclusion program.
Ken Howells sister sites conclusion
There are lots of drawbacks to Ken Howells. The bonuses aren't that good, there's no live chat offered, payment options are few. Of course, they did provide me with some benefits, too, including the many opportunities to enjoy slot games, live tables and sports wagers. I did like some of their sister sites better, mostly Betgoodwin, but all three of the alternatives I mentioned above are on a similar level in terms of quality. So, whichever one you pick, you'll see pretty much the same options. Just remember to, please, gamble responsibly and never bet more than you can afford to lose.
Ken Howells FAQs
Is Ken Howells safe to play at?
Yes, playing with Ken Howells is completely safe. The site is licensed by the UKGC and employs plenty of security measures to keep your data unacessible by third parties.
Are there any ongoing promotions at Ken Howells?
Yes, Ken Howells offers various other bonuses for existing customers including plenty of free bets, some additional cash offers and special betting promos like best odds guaranteed.
Does Ken Howells offer a mobile app?
Yes, you can download the Ken Howells mobile app both on Android (through Google Play) and on iOS (via App Store) devices.
Is there a live chat available at Ken Howells?
No, Ken Howells doesn't offer live chat. The only option to reach out to the customer support team is through email.
Ken Howells Reviews at Trustpilot
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